BreadBox
UX Design: Mobile App and Responsive Web Design
Project background
Overview
Design a responsive website and mobile app for BreadBox; a local artisan bakery in Nicosia, Cyprus.
Target audience: pastry-loving locals aged 20-50.
The project was completed as part of Google's UX Design Professional CertificateRole
UX Research // UX Design // UI Design // Prototyping // Testing
Duration
August 2023 - January 2024
The problem
An artisan local bakery would like to increase its sales by offering the option to their customers to order their products online.
The goal
Create a mobile application and a responsive website that allows users to order online.
Understanding the user
Designers can create products that better meet the needs of end-users by taking a user-centered approach. To achieve this, we first need to understand the end-users and their needs.
By conducting interviews with people that match the bakery's target audience, we can define different personas that represent groups of users with similar characteristics.
Defining the problem
Identifying user problems is a critical aspect of UX design.
During the initial research, it was found that users commonly faced the problem of lack of time. To tackle this issue, a mobile application needs to be developed that allows users to reach their goal quickly and efficiently.
Ideation
After gaining a clear understanding of the issues faced by our users, I began brainstorming ideas to tackle those problems.
To visualize how users would navigate through the app, I created a user flow that took into consideration my research findings. To address users' time constraints, the flow was designed to be as straightforward as possible.
Once the user flow was finalized, I began creating paper wireframes!
I brainstormed several ideas on paper for the design of the application's homepage. Then, I merged the sections that would provide the most user-friendly experience and created a digital wireframe using Figma to outline the main user flow of the app.
Testing the prototype
During an unmoderated usability study, I received feedback from five participants, allowing me to evaluate the product and make design iterations based on their input.
Final product
